Management Team

Paul D. Sheriff, CEO

Paul D. Sheriff

Paul is the Founder and CEO of PDSA, Inc. PDSA develops custom business applications specializing in web and mobile technologies. To help companies align their IT with their business goals PDSA provides Virtual CIO and CTO services. PDSA has provided customers with high quality custom software, CIO, CTO and architectural services since 1991.

Paul has been a leader in the IT industry for over 30 years. Paul started his career at McDonnell Douglas in the late 80’s during which time he learned expert project management and the value of quality software. Moving on from there to a hotel software company in Munich Germany allowed Paul to see the value of creating vertical market software with an international flair. In both of these companies Paul quickly proved himself and was promoted on a schedule far in advance of his peers.

In 1990 Paul had a vision to create a software consulting company that will work with clients to develop their systems that aligned with their business instead of just having to accept inferior off-the-shelf software. In 1991 PDSA was established and Paul has managed the growth of this top-notch software consulting company to the multi-million dollar business that it is today. Paul attracted the best talent to work with him in an environment that fosters creativity, innovation and a team environment. PDSA is proud of its employees and has retained all employees for over 7 years and more. Our longest employee has been here for over 15 years.

Paul provides leadership to the IT industry through speaking, writing and video training. In 2004 Paul became one of only 120 Microsoft Regional Directors around the world. His first year he was awarded RD of the year. Paul is a top-rated speaker at user groups and conferences all over the world and has presented over 450 seminars. He has appeared on over 150 video training and industry interviews over the last 20+ years. Paul has published over 280 articles in dozens of magazines and over 14 books.

Paul is a devoted father to his 15 year old daughter. They spend many hours together roller-skating, riding a Can Am trike, watching movies and, of course, doing homework. Paul also loves to bicycle, hike, read and country dance. He also mentors young entrepreneurs and guides them on their own roads to success.

Michael D. Krasowski, VP/COO

Michael D. Krasowski

Michael is Vice President/COO at PDSA, Inc. and brings years of Information Technology experience to bear at his position. Prior to joining the PDSA team, Michael was the Director of Information Technology at the Long Beach division of Boeing. He was responsible for all aspects of computing – strategic planning, architecture, application lifecycle, asset management, and outsource management – where he managed a budget of over $90 million dollars and 140+ people.

Michael’s responsibilities at PDSA are to manage all projects and personnel while ensuring quality services are delivered on time and on budget to our valued clients. He has been instrumental in defining and executing a solid internal business and engineering process to ensure quality services.

Michael also has been an instructor at UCLA and University of California, Irvine's extension program. Michael has been a speaker at industry conferences, such as DevIntersection, Advisor’s Conference, DevConnections, Code Camp and Informant Conferences specializing in best practices of project management, leadership, communication, requirements gathering and estimating projects.

Michael holds a Bachelor's Degree in Mathematics and a Master's Degree in Computer Science from UCLA, and has published several articles on computer technology. Michael is also a Pluralsight instructor since 2013 having developed four courses.